Blackfish Effect At Work: Southwest Airlines

Tim Zimmermann

It has been amazing to see all the Blackfish-inspired efforts to campaign for changes in the way we see and think about SeaWorld and the captive display of orcas. There have been a multitude of grassroots petitions urging musical acts to avoid playing at SeaWorld. There have also been grassroots efforts to inspire SeaWorld’s corporate partners to revisit their relationship with a business that displays orcas. For example, this Change.org petition to Southwest Airlines.

The response from singers and bands has been impressive. But getting corporate partners to move on from longstanding relationships is a bigger challenge, and multiple approaches are possible. That’s why I wanted to flag Kimberly Ventre’s quiet and respectful effort to engage Southwest about its relationship with SeaWorld. Instead of rallying thousands of potential fliers to petition Southwest, it is based on a strategy of trying to engage Southwest’s leadership in a thoughtful conversation…

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